REC Experience: S3E6 – Cars, Family and Business

Francesco Policaro, CEO of Policaro Group, owner of 7 (soon to be 11) of the country’s top automotive franchises, speaks to us about what drove him to take over the family business, how to maintain culture in a company of over 600 employees,, the importance of customer experience in the sales industry, and why respecting the past but focusing on the future is leading them to new initiatives.